Corporate Branding
EVO Energy
Goal
The goal of this project was to imagine and brand a fictitious green energy company.
Process
I began with an assessment of potential competitors and worked to fill a gap in the market with an energy company aimed at providing a better future for our children.
Role
Research, logo design, branding, collateral design, graphic standards guide development and design
The corporate stationary was designed to be clean, modern, and fun.
The graphic standards guide is an essential part of any brand. Understanding and correctly utilizing brand elements allows for a cohesive feel and builds brand loyalty. Evo maintains a playful element with the bright orange and image frames.
I designed both print and digital advertising for EVO with the intent of reaching the largest cross section of my intended audience.