Corporate Branding & Marketing
ALPHA
Goal
The goal of this project was to imagine, brand, and market a non-profit organization.
Process
I began with research. I developed an organization to fill a gap in the market and focus on preventing suicide among military veterans and first responders, a woefully under supported group in terms of mental health.
Role
Research, logo design, branding, collateral design, image manipulation, marketing strategy, advertisement development
The concept for the imagery for ALPHA was to visually represent the company’s vision statement.
Vision Statement
ALPHA aims to put an end to military veteran and first responder suicide through addressing fears, confronting stigmas, and promoting strength in adversity.
In order to best reach my target audience, as well as secure funding, I designed a combined digital and print based marketing plan.
